History
Citech began in 2000 when its founder, Chris Nicholls, conceived the development of a fully automated human movement tracking system capable of providing real-time player physiological and position/location data from a single miniaturized body patch similar to a band-aid and worn during a game or training event. In 2001, the Company sought assistance from the Australian Government and was awarded a Commercializing Emerging Technologies (COMET) grant.
In September 2001, the Company showcased its technology capabilities at the Turner Sports Goodwill Games in Brisbane achieving considerable interest from various international basketball teams including USA Basketball and, with a seed round of financing, it set about to develop the innovative bioTrainer™ product bringing into play one of the most exciting technical innovations ever to be seen on the sports field.
In February 2002, the Company was invited to present its innovation at the prestigious World Congress on IT (WCIT) in Australia resulting in US-based VC firms quickly nominating Citech as having great potential in the US & European markets. Soon afterwards, several NBA and College teams were keen to learn more about the Company’s technology resulting in a visit to the US by Company Founder, Chris Nicholls, to attend meetings with the NBA’s LA Lakers, NY Knicks, SF49ERs, USA Basketball, NBA Properties, as well as several College teams.
Through the development of landmark products such as bioTrainer™, SportsTrac™, bioPatch™, Citech is emerging as a key player in the industry.
What makes Citech unique is our ability to develop a broad range of technologies that meets the needs of fans, sports properties, media companies, and marketers with our sports related products as well as applying the technology to healthcare, aged care, military, virtual reality, well-being, health & fitness markets.
Citech’s key points of difference with its products are defined as:
- lightweight & flexible to fit the contour of the body;
- non-restrictive and easy to apply;
- game friendly;
- customizable data to fit our client’s requirements;
- able to provide real-time information anywhere and anytime; and
- unique to every user.
Citech’s vision is a world in which our unique technology opens new windows of perception, information, thrills as well as providing a duty of care to those in need. The Company’s strategy is focused on delivering landmark sports, broadcasting and healthcare solutions and targeting new customers and new markets where the opportunities of our innovative technology are proven to be limitless.
Citech is truly an innovative Company that gives you the knowledge to give you the edge.